SEARCH REALITY · S0-001

Resolve entities.
Not keywords.

External pages remain Evidence.
Runtime becomes the canonical place where scattered Reality is resolved.

Search should discover Reality—not manufacture it.

CONSTITUTION

Four rules.

Do not optimize keywords.

Resolve real organizations, products, cases and places.

Resolve, do not appropriate.

Government, program, trade, social and company pages keep their own identity and Authority.

Addressable ≠ Search-promoted.

A Runtime may exist without being actively promoted into search. Promotion requires useful Reality and evidence.

Evidence ≠ Authority.

A source can prove a bounded fact without granting ownership, representation, endorsement or execution Authority.

SEARCH QUESTION

What Reality is the human actually trying to find?

A search query becomes useful when it resolves to a real entity, bounded Evidence, an available Capability and—only when needed—a Case-specific Authority path.